Greetings from la banlieue
(2024)
On this project, Heetch, the leading VTC in the suburbs, realized that the AI-generated images had a bias towards the word “banlieue”, which they always treated negatively. The aim was to show the beauty of the suburbs and alert the AI developers to correct the problem.
Project Link
The specificity of this project was that the visuals had to be created in two stages, first for the screens on the film set, and then for the case video that was published.
Client
Heetch, BETC, Allso
Service
Motion Design